EMR is encouraging visitors to discover the trail of owls around Nottingham station

East Midlands Railway has teamed up with Nottingham Business Improvement District (BID) to showcase ten beautifully decorated owls at Nottingham station as part of the Nottingham Ale Trail, that runs from Friday 3 September to Sunday 3 October 2021.

The Nottingham Ale Trail is a month-long campaign to highlight the great range of cask ales Nottingham city centre has available, one of the pubs involved is situated just outside train station itself, the micropub, BeerHeadz.

All ten owls, each one unique with a Nottingham themed name, will be on display under the cover of the main foyer, leading into the tram terminus at Nottingham Train Station, providing a cheerful welcome for visitors, daily commuters and to those visiting the city for The Nottingham Ale Trail.

There will be six themed trails named after Nottingham’s favourite outlaw, Robin Hood, for people to follow. These are featured in maps and cards produced by Nottingham BID, that are free for people to pick up at any of the participating venues or Nottingham Tourism and Travel Centre.

Daniel Hughes, Area Manager for EMR said: “It’s a fantastic opportunity for East Midlands Railway to host the owls at Nottingham Train Station this September to support with the Nottingham Ale Trail.

“As a key transport hub, we’re keen to encourage people to utilise public transport to access the city whilst providing a lasting impression on those using the station as a doorway into the city centre.”

Lucy Stanford, Direction of Operations at Nottingham Business Improvement District (BID) commented: "The Wise Owl Walk was a huge hit last year with people visiting from all across the region to see the beautifully hand painted owls and to take part in the interactive trail, which created an experience for visitors as they discovered all the great offerings we have here in Nottingham city centre. Therefore, we are delighted to have this opportunity with East Midlands Railway to showcase the unique sculptures again, which will make a colourful display for those arriving at the train station for The Nottingham Ale Trail amongst other things."

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