Pay As You Go: 200 people sign up in 10 days to EMR’s new digital ticketing trial

More than 200 passengers have signed up in just 10 days to take part in East Midlands Railway’s (EMR) pioneering digital ticketing trial – the first of its kind for the region.

Launching in September, the trial will run between Leicester, Derby and Nottingham, offering up to 1,000 local customers the chance to experience a simpler, smarter way to travel.

Using GPS-based technology, the system tracks journeys via mobile and automatically charges the best-value fare – removing the need to pre-purchase tickets or worry about getting the right one.

Backed by Department for Transport funding, this initiative is part of a national effort to modernise rail travel and make train journeys easier and more intuitive.

The EMR trial is the first to launch as part of a wider project across the Midlands and North, aimed at overhauling outdated ticketing systems.

Jenna Cowie, Interim Commercial Director at East Midlands Railway, said: "It is great that we have had such a positive reaction to this trial. It is all about making train travel easier, faster and more intuitive. No more fare confusion – just check in and out with your phone and know you’ll automatically pay the best-value fare for your journey. There is still time to sign up – so please register for one of the remaining places via our website."

More information about the trial is available here https://www.eastmidlandsrailway.co.uk/form/pay-you-go-trial