Pssst did you know that more than 500 passengers have already taken advantage of EMR's Secret Fare?

More than 500 customers have taken advantage of a new ticket type which allows flexible customers the opportunity to save up to 50 per cent on tickets.

The Secret Fare, which was launched in partnership with Seatfrog earlier this year, offers a unique opportunity for those who are flexible with their travel times to secure the best possible fare.

It means customers can travel with EMR between Nottingham and London, and Derby and London, for as little as £12 or between Sheffield and London from £16, as well as between Sheffield and Liverpool from just £4.

How does it work?

• Customers can book their Secret Fare ticket from when services open for reservation - which is usually around three months before and up until two days before the journey.
• Customers can use Seatfrog's app or head to the Secret Fare webpage: https://secretfare.seatfrog.com/
• They enter their chosen journey and travel date.
• Choose a time window (morning, afternoon or evening).
• Seatfrog will email them their discounted ticket with their booked time 24 hours before they depart, so they’ll know when they’ll be travelling in plenty of time.
  

  Secret Fare Journeys 

  Sheffield <> St Pancras from £16
  Nottingham <> St Pancras from £12
  Derby <> St Pancras from £12
  Liverpool <> Sheffield from £7
  Liverpool <> Nottingham from £10
  Nottingham <> Norwich from £16

Philippa Creswell, Customer Service Director at East Midlands Railway, said: "Secret Fare is all about making it even easier to find a great fare and so far more than 500 of our customers have taken advantage.

"It's perfect for those with flexible schedules. Whether you're planning a spontaneous getaway or looking for a budget-friendly way to visit family and friends, Secret Fare provides a simple, efficient way to travel."