MKTG00626 Secret Fare 1x1-FRAME3

Mad on the fab four, love modern art or live for football? Visit Liverpool for as little as £4 with EMR's new Secret Fare

  • Travel from Sheffield to Liverpool from just £4 with new Secret Fare 
  • New Fare allows customers to save up to 50 per cent on the cost of an average single advance ticket price
  • Fare aimed at customers who have flexible schedules

East Midlands Railway (EMR) has launched a new ticket type which allows customers from Sheffield to visit Liverpool for as little as £4.

Its new Secret Fare, which has been launched in partnership with Seatfrog, offers a unique opportunity for those who are flexible with their travel times to secure the best possible fare.

It means customers from Sheffield can travel to soak up all the culture and charm of the famous Merseyside city for less than the cost of a pint.

How does it work?

  • Customers can book their Secret Fare ticket from when services open for reservation - which is usually around three months before and up until 2 days before the journey.
  • Customers can use Seatfrog's App or head to the Secret Fare webpage:
  • They enter their chosen journey and travel date.
  • Choose a time window (morning, afternoon or evening).
  • Seatfrog will email them their discounted ticket with their booked time 24 hours before they depart, so they’ll know when they’ll be travelling in plenty of time.

Philippa Creswell, Customer Service Director at East Midlands Railway, said: "With our new Secret Fare, we're thrilled to offer our customers from Sheffield the chance to explore Liverpool’s rich culture and vibrant atmosphere for as little as £4.

"This unique ticket option makes it easier than ever to experience the city's legendary music scene, stunning galleries, fascinating museums, and thriving food and shopping districts, all while enjoying significant savings on travel."

Iain Griffin, Seatfrog CEO, said: "We're really excited to launch Secret Fare with EMR, giving passengers up to 50 per cent off train tickets."

Secret Fare Journeys:

  • Sheffield <> St Pancras from £16
  • Nottingham <> St Pancras from £12
  • Derby <> St Pancras from £12
  • Liverpool <> Sheffield from £4
  • Liverpool <> Nottingham from £10
  • Nottingham <> Norwich from £16

Contact Information

East Midlands Railway Press Office